Yes, Very much! Manual bidding is not going away anytime soon. The strategies are still relevant and can be used to help reduce the learning period of a campaign, as well as help switch over to auto-bidding and drive business results.
For one moment, let’s take our Digital Marketing hat off and think like a car driver. We all know that when we are driving uphill, we need extra power to get up there. Once we are on the top of a hill, then the car will easily run on the road.
Similarly, when we start a brand new campaign with auto-bidding at the first place, it will not have any data from the history (what is working and what’s not). This is the fundamental of Machine learning. So this auto-bidding campaign will take longer to run and drive the desired results. Hence, it’s very important to first start a campaign on Manual bidding and ensure that each and every AdGroup / AdSet receive enough traffic to learn. Once each Ad Group hit that minimum required goal/event then it’s safe to switch over to auto-bidding. Manual bidding helps to reduce the learning period of a campaign. It also helps to switch to auto-bidding quickly and drive business results.
The advertiser can also set up different rules for different stages of the campaign to optimize their bids based on the progress of their campaign. The machine learning algorithm in Autobidding will help generate more conversions with less time and effort on your part.