It will not change the future, it has already changed the way we used to advertise. The Digital Marketing advertising industry has evolved considerably in the last 10 years. By mixing fundamental marketing concepts from previous generations with state-of-the-art AI technology, today’s digital marketers can quickly generate personalized content at scale and produce it in a variety of formats such as blog posts, social media posts, articles, emails & more.
Let’s explore the role of Machine Learning in this evolution,
Personalisation:
With the improvements in technology, advertising campaigns have become even more targeted and intuitive. They can now reach consumers who are most interested in a certain message.
Ad campaigns can now be targeted to specific segments of the population in order produce high returns on investment. Advertisers use machine learning algorithms that recognize patterns in consumer behavior and determine which message best resonates wth people in those groups.
Machine learning is making it easier for advertisers to find the right targets and come up with more creative messages. They are able to segment and target specific audiences which allows them to use relevant ads.
Ad Creatives:
Personalisation often takes many range of ad iterations to get it right. With the help of AI, this process is becoming easier now. AI can now automatically adjust the language used in your ads depending on when and where they are shown, saving you time and effort.
As more and more businesses adopting Machine Learning and AI technologies, we will see more of this shift happening in our industry. From Campaign Planning to reporting, Machine Learning will add more and more beauty in the overall process. Not just from the advertiser’s lens, even from the user point of view, they will get better experience when they will be targetted with the relevant and useful ad content.
What’s one technological shift will you adopt in 2023 to make a difference in your business?