In Dec 2022, Google has updated the quality rater guidelines to include an extra E to the old equation of E-A-T (Expertise, Authoritativeness, and Trustworthiness). This is Experience, which is different from Expertise. In this article, we will explore the changes made in Google's recent update to the quality guidelines and how these changes affect content creators.
Google wants to ensure that content demonstrates that it was produced with some degree of finesse. This means that Google's algorithm will now be measuring how well a website responds to basic user needs, how well the text is written and its relevance to the content on the page. It is time to start working on those SEO skills.
E-E-A-T is at the heart of Google's latest Quality Guidelines. Content must be original and helpful for people, and should explain useful information to them. This will help your site be valuable.
Google hope that this new format will make it easier for user to find what they're looking for and give them access to quality information. So let’s explore a bit more about our content strategy to improve our SEO going forward.