In Dec 2022, Google has updated the quality rater guidelines to include an extra E to the old equation of E-A-T (Expertise, Authoritativeness, and Trustworthiness). This is Experience, which is different from Expertise. In this article, we will explore the changes made in Google's recent update to the quality guidelines and how these changes affect […]

It will not change the future, it has already changed the way we used to advertise. The Digital Marketing advertising industry has evolved considerably in the last 10 years. By mixing fundamental marketing concepts from previous generations with state-of-the-art AI technology, today’s digital marketers can quickly generate personalized content at scale and produce it in […]

Yes, Very much! Manual bidding is not going away anytime soon. The strategies are still relevant and can be used to help reduce the learning period of a campaign, as well as help switch over to auto-bidding and drive business results.  For one moment, let’s take our Digital Marketing hat off and think like a […]