The 4-phase journey (and what you’ll feel at each step)
1) Discover & Diagnose (Days 1–10)
Goal: See the whole picture. Fix the obvious leaks fast.
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Free Digital + AI Readiness Audit: site performance, SEO/GEO/AEO, Google Business Profile, reviews, paid media, tracking, CRM, speed-to-lead.
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Stakeholder workshop (60–90 mins): goals, offers, ICPs, geography, margins, constraints.
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Data handshake: GA4, GTM, ad platforms, CRM, call tracking, GBP access.
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Quick wins (first fortnight): fix tracking, clean goals/events, enable server-side tags where warranted, baseline dashboards.
What you’ll feel: clarity and relief—now we know exactly what’s broken and what to fix first.
2) Plan & Align (Days 11–20)
Goal: A 90-day plan you can actually execute.
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90-day roadmap: KPIs (traffic, CPL, ROAS, SQLs, review velocity, speed-to-lead).
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Channel plan: SEO + GEO/AEO, Local SEO & reviews, SEM/PPC mix, Content & CRO.
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Offer/landing alignment: headlines, proof, FAQs, form friction, trust cues.
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Agent plan: DrKing (lead response), ReviewKing (review growth), MapBooster (citations/GBP).
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Experiment slate: what we’ll test first (e.g., new hooks, short forms, ad angles).
What you’ll feel: confidence—this is doable, time-boxed, and tied to outcomes.
3) Build, Launch & Learn (Days 21–45)
Goal: Ship usable work quickly; learn from real data.
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Tracking & dashboards live (shared with you).
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SEM/PPC launch or rebuild (Google/Meta/LinkedIn/Bing).
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SEO/GEO/AEO: fix technicals, publish answer-ready content and FAQs with schema.
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Local SEO: GBP overhaul, MapBooster roll-out, citation hygiene.
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Reviews: ReviewKing invites + on-brand reply playbooks.
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CRO: landing page(s) with fast load, short forms, clear CTAs.
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Speed-to-lead: DrKing responds instantly, books appointments, and logs in CRM.
What you’ll feel: momentum—stuff goes live quickly, and numbers start to move.
4) Optimise & Scale (Weeks 6–12 and ongoing)
Goal: Compound what works; cut what doesn’t.
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Weekly sprints: priorities, owners, and outcomes (no bloated ceremonies).
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A/B tests: headlines, hooks, formats, social proof.
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Budget reallocation: towards channels/ad sets with proven efficiency.
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Content cadence: topics tied to questions people actually ask (AEO), with citations.
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AI tune-ups: agent guardrails, escalation thresholds, FAQs, tone.
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Monthly Business Review (MBR): insight > numbers—what moved, why, and next bets.
What you’ll feel: control—a steady loop of build → learn → improve.