Retail

Marketing with AI — drive store visits, clicks, and click-and-collect

Shoppers want now. They check stock, compare prices, read reviews—and expect fast answers. The Seamless Growth System™ helps your brand show up in Google and AI answers, reply in minutes, and turn discovery into store visits, online orders, and click-and-collect. Primary CTA: Book a Discovery Call — Seamlessdigital Secondary CTA: Get a Free Digital + AI Audit — Seamlessdigital

Your challenges (sound familiar?)

  • “Is it in stock?” becomes three phone calls and a lost sale.
  • Store pages, hours, and policies aren’t consistent across Google/Maps.
  • Reviews are patchy; responses are slow or off-brand.
  • Ad spend rises but attribution is foggy (store vs. online).
  • Returns, delivery, and C&C info is hard to find—so shoppers bounce.

Why this matters now (facts)

  • Local intent → real-world action. 76% of people who search “near me” visit a business within a day; 28% make a purchase. (Google Business)
  • Stock visibility is a deal-breaker. 42% of shoppers say they’ll only visit a store if they can check availability online first. Source (AU report):(Lightspeed Commerce)
  • Reviews shape retail choice. Consumers read reviews across multiple platforms and expect responses; many consult 2–3+ sites before deciding.(BrightLocal)
  • AI discovery is mainstream. Google’s AI Overviews reach ~2B monthly users; retail queries increasingly surface answer-style results. Techcrunch
  • Show in-store inventory on Google. Local Inventory Ads let you expose real-time store stock directly in Search/Maps/Shopping. Help doc:(Google Help)
  • Australia lens. See monthly retail trends (store vs. online) from the ABS: (Australian Bureau of Statistics)

What works for Retail (our recommended bundle)

1) Store & product pages built for AEO
  • Answer how shoppers ask: “Is it in stock near me?”, “Click-and-collect cut-off?”, “Returns policy?”, “Open now?”
  • Add schema (LocalBusiness, Product, FAQPage, Offer, OpeningHours, ReturnPolicy) so Google and AI assistants can surface accurate answers.
  • Keep pickup/returns/delivery clear and current.
2) Maps, GBP, and citations (be findable everywhere)
  • MapBooster to fix NAP/citations and keep Google Business Profile perfect for every store: photos, hours, attributes, C&C links. MapBooster
3) Real-time “in-stock near me”
  • Set up Local Inventory Ads (and free local listings) so nearby shoppers see store stock without digging. Help:(Google Help)
4) Speed-to-lead & C&C automation (AI agents)
  • DrKing replies instantly to chat/form/SMS/email, answers product questions, checks availability (via your systems), and books pickup or delivery. DrKing
  • Voice agent handles after-hours calls with transcripts and confirmations.
5) Reviews & social proof at scale
  • ReviewKing requests reviews at the right moment (post-purchase) and drafts on-brand responses for approval or auto-publish. ReviewKing
6) Paid media that matches store reality
  • Google Shopping/PMAX with local inventory + store visits tracking.
  • Meta/TikTok for promos and retargeting; YouTube for product explainers.
7) Analytics that merge store + online
  • Dashboards for calls, directions, store visits signals, C&C orders, review velocity, ROAS, and cost per pickup/order.

How we roll it out (30–90 days)

Days 1–14 — Audit & setup
  • Map stores, feeds, review profiles; check GBP accuracy and store pages.
  • Fix tracking (GA4/GTM), enhanced conversions, and C&C events.
Days 15–45 — Launch & learn
  • Publish AEO FAQs (stock, pickup windows, returns).
  • Clean GBP + citations (MapBooster).
  • Enable DrKing for instant answers + pickup scheduling.
  • Launch Shopping/PMAX with local inventory and retargeting.
Days 46–90 — Scale & prove
  • Expand product FAQs; add store landing pages per suburb.
  • CRO for PDP and checkout; refine agent scripts weekly.
  • Dashboard review: store visits signals, C&C volume, cost per order.

FAQs (AEO-friendly)

Can you show store stock on Google without a complex website integration?
Yes—Local Inventory Ads support a Google-hosted store page while you work toward full feed integration. Help: Google Help)

Will agents replace store staff?
No. Agents handle repetitive enquiries (stock, hours, pickup windows) and hand complex cases to humans.

How fast can we go live?
Most retailers launch the first wave in 2–4 weeks (AEO FAQs + GBP cleanup + DrKing + Shopping/PMAX with LIA), then add capabilities.

How do you measure ROI?
Store visits signals, calls, direction requests, C&C orders, review velocity, and revenue—shown in shared dashboards.

Multi-store support?
Yes. We standardise brand guidance and reporting, but localise every store’s GBP, citations, and landing pages.

Quick references

Final CTA

Ready to turn “near me” into “picked up”? Let’s get your stores and products visible everywhere shoppers look—and automate the answers that close the sale.

Address

Sydney Australia

+61 417 711 379

bhavin@seamlessdigital.com.au

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