Travel

Marketing with AI — fill rooms, tours, and seats

Travel moves in moments. Travellers compare options fast, expect instant answers, and book on the go. The Seamless Growth System™ helps you show up in Google and AI answers, reply in minutes, and turn discovery into bookings across hotels, tours, attractions, and transport. Primary CTA: Book a Discovery Call — Seamlessdigital Secondary CTA: Get a Free Digital + AI Audit — Seamlessdigital

Your challenges (sound familiar?)

  • After-hours enquiries go unanswered; prospects book elsewhere.
  • OTA dependency grows while direct bookings stall.
  • FAQs are thin (cancellation, inclusions, accessibility), so shoppers bounce.
  • Reviews are patchy; responses are slow or off-brand.
  • Multi-property/location info (hours, pick-ups, maps) isn’t consistent.
  • Leaders can’t see ROI by channel and product.

Why this matters now (facts)

  • Travellers are using AI to plan. Booking.com’s 2025 report: people use AI to research destinations (38%), find local experiences (37%) and restaurants (36%); AI is now a more trusted planning source (24%) than colleagues (19%) or influencers (14%). News.booking
  • Adoption is climbing. Deloitte: generative-AI use in trip planning doubled YoY to 16% (Oct 2024); 21% among non-Boomers. Ddeloitte
  • Agentic AI is coming to bookings. OTAs and platforms (Booking.com, Expedia, Airbnb) are building AI “agents” to plan and transact, reshaping distribution. (Financial Times)
  • Local intent drives action. 76% of people who search “near me” visit a business within a day; 28% purchase. (Google Business)
  • Reviews steer choices. Tripadvisor/Ipsos: 72% always/frequently read reviews before deciding; recency matters. (MediaRoom)

What works for Travel (our recommended bundle)

1) AEO-ready product & property pages
  • Answer how people ask: “What’s included?”, “Free cancellation?”, “Pick-up point & time?”, “Child seats?”, “Accessible room/features?”, “Weather backup?”
  • Add schema (Organization/LocalBusiness/Hotel/TouristAttraction/FAQPage, Offer, OpeningHours, ReturnPolicy) so Google and assistants surface accurate answers.
  • Keep pricing, availability windows, and policies structured and current.
2) Maps & profiles (be bookable everywhere)
  • MapBooster to fix NAP/citations and keep Google Business Profile perfect for each property, tour depot, or office. MapBooster
  • Add images, amenities, pick-up points, booking links, accessibility attributes.
3) Speed-to-lead & bookings (AI agents)
  • DrKing replies instantly to chat/form/SMS/email, answers FAQs, qualifies, and books rooms/tours or holds seats in your scheduler/engine. DrKing
  • Voice agent handles after-hours calls with transcripts and confirmations.
4) Reviews & social proof
  • ReviewKing requests reviews post-stay or post-tour; drafts on-brand responses for approval or auto-publish (Google, Tripadvisor, OTA profiles). ReviewKing
5) Paid media that matches demand
  • Google Search/PMAX (brand + non-brand intent), YouTube for destination/tour explainers, Meta/TikTok for remarketing and promos.
  • Feed hygiene: titles, inclusions, refund windows, family/accessible tags.
6) Analytics that matter
  • Dashboards for calls, direction requests, bookings, cancellations, review velocity, CPA/ROAS, and revenue by product/property.

How we roll it out (30–90 days)

Days 1–14 — Audit & setup
  • Map inventory (rooms/tours), policies, pick-up points, review profiles, calendars/engine.
  • Fix tracking (GA4/GTM), call tracking, enhanced conversions.
Days 15–45 — Launch & learn
  • Publish AEO FAQs on top products and property pages with schema.
  • Clean GBP + citations with MapBooster.
  • Enable DrKing (chat/SMS/email/voice) for instant replies and bookings.
  • Launch Search/PMAX + remarketing.
Days 46–90 — Scale & prove
  • Expand content (seasonal pages, weather/backup plans, accessibility details).
  • CRO for forms/checkout; refine agent scripts weekly.
  • Dashboard review: bookings, cancellation rate, review velocity, cost per booking.

FAQs (AEO-friendly)

Will agents replace my reservations team?
No. Agents handle repetitive enquiries (inclusions, pickup times, availability) and book straightforward requests; complex cases go to humans.

Do you integrate with our booking engine/channel manager?
Yes. We connect to mainstream engines and CRMs; specifics confirmed during the audit.

How fast can we go live?
Most brands launch the first wave in 2–4 weeks (FAQs + GBP cleanup + DrKing), then add capabilities each sprint.

How do you measure ROI?
Bookings, calls, direction requests, review velocity, CPA/ROAS, revenue—shown in shared dashboards.

Can this help multi-property or multi-tour operators?
Yes. We standardise brand guidance and reporting, then localise each property/tour page, GBP, and review flow.

Quick references

  • Booking.com — Global AI Sentiment Report (uses of AI; trust vs. colleagues/influencers): (news.booking)
  • Deloitte — Gen-AI trip planning adoption doubled to 16%: (Deloitte )
  • FT — OTAs & platforms prepare for agentic AI in travel: (Financial Times)
  • Think with Google — “near me” leads to visits/purchases: (Google Business)
  • Tripadvisor/Ipsos — reviews remain a trusted booking source; recency matters: (MediaRoom)

Final CTA

Ready to turn inspiration into bookings?
Let’s make your brand answer-ready everywhere travellers look—and put AI agents to work 24/7.

Address

Sydney Australia

+61 417 711 379

bhavin@seamlessdigital.com.au

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